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Orange broadband subscribers increase for first time in four years
The number of Orange home broadband subscribers rose in September for the first time in almost four years, according to parent company Everything Everywhere.
In its third quarter results the network operator said it had achieved its goal of “turning around the business” in the wake of successive months of decline.
The increase in fixed-line broadband customer numbers was the first upturn seen by the company since November 2007. Overall Everything Everywhere recorded a turnover of just under £1.7bn in the three months to 30 September 30 2011, representing a decline of 4.3 per cent year on year. Bruno Duarte, head of broadband for Orange admitted he was “ashamed” of how his customers had been treated, but insisted his division had turned the corner, adding customers quarter on quarter for the first time in four years.
He said: “Our objective is to get to a point where we are no longer ashamed of what we are doing to our customers – or, to put it positively, where we are proud of what we are doing to our customers.”
Earlier this month, Orange bolstered its home broadband proposition by announcing new and existing customers will be given a year’s free access to the McAfee AntiVirus Plus 2012 premium online security service. Once the year’s subscription has finished, customers can choose to extend their protection for a further 12 months at half the normal price.
The results, which were published on Wednesday (26 0ctober) also revealed that 65 per cent of Everything Everywhere contract mobile phone users, which includes T-Mobile customers, now owned smartphones. The company said it had continued to make good progress in the third quarter, “improving the value mix of our consumer mobile business and investing in our other businesses including fixed broadband, the Business Mobile market and machine-to-machine (M2M).”
Earlier this week Olaf Swantee, chief executive of Everything Everywhere, who labelled the name as “silly”, said the company presented the results of its branding review to the board, but would not make the results public until the end of the month