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Virgin Media Broadband and TV bundle alternative for non-cable customers

Virgin Media has launched a free digitial TV service to be included with a Broadband and Talk Anytime phone bundle for those in non-cable areas.

Customers taking up the offer will get a new set-top box which is about the same size as a video tape.  The box is free to any Virgin Media non-cable customer taking an “up to 8Mb broadband  and Talk Anytime phone” bundle at £19.99 a month or for those just taking broadband, for a one-off charge of £40.  The broadband to non-cable areas is provided through what was originally the Virgin.net service.

The box provides over 40 free-to-air TV channels and over 25 digital radio stations.  It can also be hidden away if desired through a remote control extender. Customers can purchase up to five additional set-top boxes if desired.

Philip Snalune, managing director of non-cable at Virgin Media, said in the press release launch: “Launching a basic TV service into non-cable areas enables us to expand availability of our quadplay of broadband, phone, mobile and TV. This is just the first step and our aim is to offer more advanced TV services across the UK throughout 2008.  The digital switchover is just around the corner and we can now offer consumers across the UK a simple and low-cost way of making the digital leap, even if they can’t get cable services.”