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Sky reports good progress with Sky broadband

Sky have released their latest interim results indicating increased customer growth, including 259,000 active broadband customers.

Sky has had much interest in its broadband product, available from free to a cheap monthly price for a faster connection.  In total, Sky has had 343,000 bookings with 259,000 of these active on broadband.

The rollout of Sky’s broadband network to telephone exchanges in the UK is also ahead of plan, with 771 exchanges already unbundled, meaning customers connected to those exchanges can order the cheap broadband deal.

James Murdoch, Chief Executive said:

“In the last six months we have achieved a number of important milestones in building our business for the future. Sales of new Sky boxes were the highest for six years, Sky+ broke through the two million barrier and Sky HD almost doubled in size after a strong Christmas sales period. With over one in four of our customers now taking an additional service from Sky, more people are choosing more of our products than ever before.

“At the end of our first full quarter as a broadband provider, benefits are starting to flow through the business. Sky Broadband is attracting new and existing customers with more than two-thirds opting for our faster, paid-for products. The rollout of our all-IP broadband network is progressing ahead of schedule. As a result, we now reach more households than the entire U.K. cable network with our “See, Speak, Surf” combination of TV, telephony and broadband products.

“We are committed to making a difference with energy efficiency and climate change. Sky was recognised recently as a National Energy Efficiency Champion and I want to thank all our staff for making this possible.

“In 2007, we will continue to drive towards our goal of being the leader in entertainment and communications in the U.K. and Ireland. We’re on track for our targets and our expansion into broadband and telephony positions us well to take advantage of a growing opportunity in a £20 billion industry.”

Related links

• Latest Sky results show high demand for broadband