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BT broadband now has 3 million customers

BT announced positive take-up of BT Total Broadband, along with their half yearly reports.

BT confirmed that it now has three million customers connected to its broadband service, recently rebranded as BT Total Broadband.  Between the period of July and September 2006, BT secured one in four of all new ADSL broadband customers, giving it a market share of 32%.  Almost 60% of new customers chose BT Option 2 or 3. However, the take up is slightly down compared to the previous period before with investors not overly impressed.

Ian Livingston, chief executive of BT Retail, on the announcement said: “The broadband market is consolidating and customers are increasingly choosing between basic broadband and a total service that can deliver far more. BT believes that customers deserve broadband that makes available a range of new exciting new services.

“The broadband market of the last few months has been similar to a gold rush with companies falling over themselves to offer so called “free” broadband. It is pleasing then to see that more than three million customers share our vision that broadband is far more than a pipe into the home.”

The performance has also been voted top of the pile against the likes of AOL, Tiscali, Orange and Pipex from April to September 2006, by independent monitoring group, Epitiro.  The group measures average download speeds, ping time, upload speed, connection speed, packet loss, DNS time and email time amongst other measures.

The results and announcements however, failed to impress early on in the markets with BT shares down in early trades.  With the increasing competition from the likes of Carphone Warehouse and Sky, many investors think BT’s share of the end user broadband market will deteriorate further.

Related links

• BT Total Broadband offers