Rate your broadband service!

Happy with broadband? Or is it letting you down?

Rate your broadband ISP here >>

Sky doubles broadband customer base to over 500,000

Sky released their third quarter results today showing record growth for the period.

Sky’s recently launched “See, Speak, Surf” package and Sky+ has helped to drive sales in the quarter to record levels.  The “See, Speak, Surf” package offers broadband, a TV package plus free UK telephone calls.

Sky doubled its broadband customer base to 553,000 by 29 April 2007, whilst the number of Sky Talk customers increased by 83% to 408,000.  Sky also states that 974 exchanges are now unbundled, which gives them 61% coverage of the UK.

Sky added a total of 340,000 new customers in the quarter, an increase of 25% over the year.  The company’s shares soared in early trade following the news.

James Murdoch, Chief Executive said in the press release:

“Customer response to our “See, Speak, Surf” campaign has been very encouraging. Total sales of our TV, broadband and telephony products surpassed one million for the second consecutive quarter and now exceed three million in the year to date, an increase of more than 50% on the prior year and almost double that of two years ago.

“In just eight months, Sky Broadband has passed the milestone of 500,000 customers who are enjoying fast speeds, wireless access and significant savings. Our network now reaches over 60% of U.K. homes and we are on track for our goal of more than 700,000 broadband customers by the end of June.

“Our investments in customer service, value and quality are driving more customers to choose more services from Sky than ever before.

“Changes to our retention and acquisition strategy are delivering valuable benefits to the quality and profitability of our business. We are delivering on our multi-product strategy and customers are responding in record numbers.”