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Small businesses lagging behind with internet usage

A survey by ISP UK Online found that two thirds of small businesses were operating without an Internet connection.

Those that are using the Internet are not making the best use of it.  The survey found:

• Over half (51%) do not have a company website
• Almost one in five (17%) are using dial up connections
• One in five (18%) do not have anti-virus software
• More than one in three (38%) do not have a Spam Filter

A third of these users were also found to be using a consumer internet service, rather than using a business package.  This is not a suprise, as small businesses can be tempted by the cheap consumer broadband offers around in an effort to keep running costs low.  However, a few hours downtime can be lost sales for a business that relies on internet access.

The survey found that businesses were most worried about getting hold of technical support, espcially those using consumer internet packages. 

A business package is a business cost that is worth the outlay.  Generally, support is better and they normally come with a service level agreement.

Shane Redding, Chair of the Institute of Direct Marketing, B2B Council said “Small businesses have been relatively slow to reap the rewards that an effective online presence can bring. There is a clear need for small business owners to better understand the opportunities available so that they can continue to thrive and compete against larger businesses.”

Chris Stening, Managing Director, UK Online said: “The study shows that small business owners are just not working online effectively.  We found that a third (35%) of small business owners struggled to find a provider that understands their unique small business needs. There is clearly a need for a dedicated small business broadband provider which can provide the right tools for them to do the job but also back this up with a technical support which works the same hours as they do!”